Viral Dance Campaign Formula Origins

In the dynamic world of dance and digital media, the story of Danca Media's iconic dance campaigns began with a single step – the creation of the groundbreaking "Cleara" dance move by none other than Blacka Di Danca himself. 


Back in 2011, fueled by a deep love for dance and a vision for global connection, Blacka introduced the world to "Cleara," a dance move that would soon become the inspiration behind his innovation of dance campaigns in the dance community. The "Cleara" dance move, inspired by Blacka's tunnel-vision mindset, signifies protecting yourself while moving forward, pushing past negativity, and staying focused on your goals with a clear mind.

Driven by his passion, Blacka reached out to dancers from Panama to Jamaica, from New York to London, inviting them to join him in a revolutionary global dance campaign. Together, they would bring the infectious rhythms of Mavado's "Cleara" song to life through synchronized movements that transcended borders and celebrated the diversity of dance culture. 



With the support of early dancehall media platforms like RawtidTV, Blacka's vision spread like wildfire, captivating the hearts and minds of dancers worldwide. The "Cleara" campaign became a symbol of collaboration, empowerment, and artistic expression, inspiring a new generation of dancers to share their talent with the world.

From those humble beginnings, Danca Media's dance campaigns have evolved into a powerful platform for creativity and connection, continuing to push the boundaries of what's possible in the digital age. Our track record speaks for itself, with esteemed clients like Door Dash, Red Bull, Interscope Records, Universal Music Group, Rocnation, and more, hiring us to produce viral dance campaigns and recruit dancers for commercial productions. Today, as we look back on the origins of the "Cleara" movement, we're reminded of the transformative power of dance to bring people together, break down barriers, and spread joy across the globe.